The Music Discovery Void [Start Up]
The music industry has changed. From Buying CDs, to Napster, to iTunes and now Spotify. We even interact with music differently. You are no longer forced to listen to one album at a time. In fact, I’m willing to bet that most people don’t listen to an entire album from begin to end anymore. We shuffle, make playlists or let our friend change the song on the iPod as we drive(Apple should make a quick playlist feature that queues up songs btw). We even discover music in different ways. In fact, I think there is a giant void for finding new music. It used to be the radio. MTV hit the scene. Video killed the radio star(if you’re old enough, that song will now be stuck in your head). Karma, in the form of the internet, hit MTV. Over the years MTV has played less and less music videos. So what now?
Pandora is cool but it’s not social(i hate using this word now) enough. I want that, “i know my friends are listening to this at the same time” feeling. Now, I just share a youtube link on facebook and twitter, and it gets lost in feeds. Sure I get some comments, but it’s not the same. Even new albums aren’t the same. Half the songs are singles or leaked before the album is released. A great example is Drake’s Thank Me Later. I had already listened to 60% of the album before it came out. Maybe that’s why Watch the Throne had so much buzz?
So there is a void.
I think this is why artists are being discovered from television show features. We still watch TV shows relatively at the same time, but don’t listen to the radio. However, we still want to discover new music simultaneously with other people. We are on the internet as soon as the show is over. Googling the artists and updating yahoo answers(can we figure out a way to stop yahoo answers?). It’s a topic of conversation the next time we are with our friends. American Idol or Glee are also good examples.
Enter facebook and spotify. To quote Kevin Hart, “This shit just got real.” The idea of an artist releasing a song, by playing it on their fan page, and, before the artist is done listening to it, millions of people have already started listening makes my mind explode. In fact, I think artists should have live streaming listening parties of their new albums. Throw some advertisements or product placement in there. I’ll see one of my friends watching via facebook and hop in. I guess I would love something visual. This where a startup like Turntable could do well.
The key is to know you are discovering music simultaneously with your friends. To know you are more than a youtube view statistic.